Profit First
Our team has a mission: eradicate entrepreneurial poverty.
What is Profit First?
In short, Profit First is a behavior-based cash-flow management system. It turns the “old” way of managing cash and profits upside-down and transforms outdated formulas into something understandable and manageable for business owners.
Sales – Profit = Expenses
This formula is the basis of Profit First. It discards the accounting standard of “Sales – Expenses = Profit” and turns our natural human behaviors into an effective way of handling money.
While accountants would love it if business owners read accounting statements to determine spending, it’s just not how most humans behave. Instead, we consume what we see in our bank account. Profit First encourages the entrepreneur to continue “bank balance accounting” by first allocating money to Profit and using the remainder for expenses.
Want to learn more? Get the first two chapters of Profit First, on us.
Ledger Profit First Professionals can help:
Identify where you’re bleeding money
Assess your financial targets
Implement a cash flow management system
Drive profitability in your business
Profit First for Agencies
We’ve created a community full of agency owners and Ledger Profit First Professionals to navigate Profit First together. It’s a valuable, fun, and free resource for learning how to turn your business into a money-making machine.